Bringing trust and transparency to bar talent.
SipStaff is the talent network and spend platform built for the spirits industry. We connect suppliers with vetted, reviewed brand ambassadors and tasting reps — and make every dollar traceable.
Founded by operators who know the floor.
SipStaff was born from a simple observation: the spirits industry runs on relationships, but the tools to manage them haven't changed in decades. Suppliers were banking five figures with agencies, hoping the right rep showed up. Great talent was stuck waiting for phone calls that might never come.
Nicole Haldis and Jennie Morgan built SipStaff to fix that — a platform where every booking is transparent, every rep is vetted, and every dollar is accounted for.
"Make it as easy to book a tasting rep as it is to order a case — and make sure both are worth every dollar."
Built on trust, pour by pour.
Trust first
Every rep is background-checked and identity-verified. Every booking is backed by PourProtect coverage.
Radical transparency
Every dollar, every rating, every shift — suppliers see exactly what they're paying for, down to the pour.
Industry built
Designed by spirits people for spirits people — we speak distributor, supplier, and floor in equal measure.
Two operators who saw a better way.
Nicole Haldis
Nicole brings deep roots in the spirits industry, with years of experience connecting brands with the right talent. She founded SipStaff to give suppliers the transparency and control they deserve — and to give reps a platform that respects their craft.
Jennie Morgan Carter
Jennie's operational expertise and passion for the on-premise world shaped SipStaff's approach to service. She ensures every booking runs smoothly from request to pour — and that every rep feels supported every step of the way.
Ready to work with SipStaff?
Whether you're a supplier looking for trusted talent or a rep ready for your next gig — we're here for you.